Brand engagements

For leaders at a turning point. Not a logo. A growth system.

A raise, an expansion, a leadership change, a new market, a pitch that didn't land. When your capability is ahead of how the market sees you, that gap is what we close.

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Engagements

Four levels. One method.

Every engagement runs on the Brand Growth OS™. What changes is how many phases we take on and how long we stay.

Clarify + core identity

Foundation

From£4,500

For a business that needs a clear position and a credible identity to grow into.

  • Brand audit and competitor benchmark
  • Positioning statement
  • Messaging pillars
  • Logo system, colour and typography
  • Essential brand guidelines
Discuss Foundation

Clarify · Construct · Connect

Growth System

From£12,500

For a growth-stage company ready to show up as the category leader it's becoming.

  • Everything in Foundation
  • Audience persona workshop
  • Verbal identity: voice, tagline, pitch
  • Full brand guidelines and collateral
  • Go-to-market and content strategy
Discuss Growth System

The full OS, ongoing

Brand Dominance

From£28,000

For leaders who want MBD as their brand growth partner, not a one-off project.

  • All four phases of the Brand Growth OS™
  • Campaigns, content and PR activation
  • Conversion and customer experience design
  • Ongoing retainer support
  • Quarterly brand health reports
Discuss Brand Dominance

Groups and multi-market

Enterprise

InvestmentBy proposal

For groups with several brands, markets or teams that need one system across all of them.

  • Brand architecture across a portfolio
  • Multi-market rollout
  • Team training on the system
  • Governance and brand health at scale
  • Scoped in a written proposal
Discuss Enterprise

Fees are quoted in GBP. Every engagement is confirmed in a written proposal after a discovery call.

Fit

We're selective so the work can be excellent.

We're a strong fit when…

  • You're at a trigger moment: a raise, expansion, leadership change, new market or a pitch that didn't land.
  • Your capability is ahead of how the market sees you.
  • The real decision-maker is in the room.
  • You see brand as a growth lever, not decoration.

We're not the right fit when…

  • The conversation starts and ends with price.
  • We can't reach the person who decides.
  • The brand is a vanity project rather than a business priority.

Questions

Straight answers.

Still deciding? Tell us what's changing in your business and we'll tell you honestly which engagement fits, or whether we're the right partner at all.

Start a conversation

Can we start with one phase?

Yes. Some brands need Clarify first; others already have a strong identity and start at Connect. We scope the engagement to the phases you actually need.

How long does an engagement take?

It depends on the phases and the size of the brand. We commit to a timeline in writing in your proposal, before any work begins.

Who will we work with?

Mike Bruce leads strategy and signs off every deliverable. Emma Bruce runs delivery and is your day-to-day contact, with our creative and digital team behind them.

Do you work outside Nigeria?

Yes. We're headquartered in Abuja and work with clients across Nigeria, the UK and the US.

Who owns the work?

You do. MBD keeps the Brand Growth OS™ method; everything created specifically for your brand belongs to you.